I don’t know when I figured out that the play was called Knights.” Temple of Nike, in which the warrior gives the king a gift-a pair of new shoes. “…goddess Athena, thought to be the bringer of “nike,” or victory. Then I heard another faint voice, equally emphatic. But I couldn’t see traveling around the world alone, either. “The last thing I wanted was to pack up and return to Oregon. The things I loved most-books, sports, democracy, free enterprise-started as crazy ideas.” History is one long processional of crazy ideas. “At twenty-four I did have a Crazy Idea, and somehow, despite being dizzy with existential angst, and fears about the future, and doubts about myself, as all young men and women in their mid twenties are, I did decide that the world is made up of crazy ideas.

So why, I wondered, why do I still feel like a kid?” My résumé said I was a learned, accomplished soldier, a twenty-four-year-old man in full. “Earned a master’s from a top business school-Stanford. Most Important Keywords, Sentences, Quotes: Life today, talking about his son’s death.Finally dealing with the problem with the federal government, negotiated to pay $9 million, company going on IPO. Problems with factories, moving to China. On track to do more than $130 million in sales for the year Success at scale and problems with the federal government (competitors tried some sneaky things). His friend Frank Shorter, a runner, dying in a car accident. Getting a different bank to give him credit. Problems with an audit, and FBI getting involved because of mismanagement of some invoices. The lawsuit by the Japanese supplier that ended up with Nike winning. Athletes succeeding while wearing Nike, the company finally starting to become independent from their supplier in Japan.

Rebranding to Nike because of problems with the supplier in Japan. Going to work at Nike for a full-time salary, quitting university. Working as a teacher at Portland State University, meeting his wife Penny Parks, and marrying. Opening an office on the East Coast and expanding Nike (Blue Ribbon Sports) Negotiating a three-year contract to import shoes from Japan (exclusive deal) Getting a full-time job as an accountant and hiring his first full-time employee for Nike Starting the partnership with Bill Bowerman, his ex-track coach, and the volatility of the first few months of starting a business. Working part-time at an accounting company and doing Nike on the side Traveling around the world and starting Nike company (a name chosen because of the goddess Athena who brought “nike” or victory) Earning a degree from Stanford, doing a yearlong hitch in the U.S.The book follows Phil Knight during the process of starting, building, and scaling the company Nike.Įach part has subheadings titled by the year of when the story is happening. Shoe Dog has a four-part structure: Dawn, Part One, Part Two, and Night.

I have lived a thousand years shmoop